When a campaign starts working for you, that’s a sign you should start moving on to another one. One thing about marketers is that they duplicate what works. When you have something that works people are going to soon start copying it and it won’t be as unique or effective. Not to mention people start getting numb to that ad or campaign.
One thing you have to understand is that with social media and the state of the internet, things move so fast! You have to move with it. Don’t complain, just adjust. I know how long and hard it is to get a successful campaign that is working for you but you have to start moving ahead of the curve. Now I’m not saying to stop what you’re doing. If it’s working now keep going! All I’m saying is don’t get complacent (especially when it comes to online marketing and social media marketing). This goes double for businesses that are in Los Angeles or any big city. You have other businesses bigger than you trying to make better campaigns with even more money. The good thing is you can move quicker than they can. So use that advantage and keep moving.
As my friend Gary Vee says “Marketers Ruin everything!” so start looking for new ways to market!